2015 Calendar


Manisha and Aditya
Mary Jyothi
Vibuthi Jain
Preethi Parimala
Avani Gowri Shankar
Komal Sai
Baby Sanjna

Veni Arrangements

Hi Friends,
Though i'm not a beautician or hair dresser, i have some suggestions for arranging Venis(Top flowers for jada). I have taken pics from Internet for reference

How to arrange venis: With normal pins, U-pins or with needle and thread??

Normal hair pins may damage the petals if not used properly but stay firm. Generally pins are used by beauticians in AP

U-pins are not very sturdy but will not damage petalsNeedle and thread: Mostly used in Tamilnadu. I found this way of securing veni to hair is the best method, as venis stay firm for long time without moving and disturbing the arrangement. But can be removed only with scissors.

Single veni for Simple brides.

Single veni, arranged differently. Necklace is arranged on top of veni to give this different look. So try out with your old necklace

Single veni, best for Kids with a jada billa at centre

Single veni

2 Veni arrangement, one from bottom, other from top

2-step veni with artificial satin flowers veni

2 Step veni, one in jasmine and other rose petals, most common arrangment for telugu brides

2 step veni, but the bootom petal veni is arranged from the top of jada and not from bottom, so that in back pics, bottom veni is seen as a full round

Two step veni: Simple and neat. Arranged with taking support of a small bun. I havent seen any AP/Telangana brides using buns, but used commonly in Tamilnadu and Karnataka. Using a bun, gives support to venis.

2 step veni with 2 buns

Three step veni: With the bottom veni matching dress color, Gold veni and the top most white veni.

Again a three step veni: With all 3 as rose petal venis, and centre veni as a light color. Please be careful while ordering a light color veni, as yellow, white, peach color venis wither faster.

3 Step veni, with gold venis arranged, one from the bottom and one from the top. Petal veni covering both the venis

3 step veni with 8 shape

3 Veni arrangement, with artificial gold veni at centre

3 step veni: 2 steps being venis and 3 flowers arranged as top most veni

3 step veni: 2 from top and bottom one from the the top of jada, this is the latest trend for Kannada brides

This 3 step veni used 3 different types of flowers.

This veni has contains: 3 steps of gold painted jasmine with a green leaf veni which matches blouse color

4 Veni arrangement with Bun

5-Step veni

5 step veni with rose petals and jasmine arranged alternately

5 step veni arrangement

My favourite arrangement of Venis: 7 venis, arranged so neatly

Most complicated veni arrangment of Srilankan brides

Poolajada over centuries

I got these beautiful pictures of poolajadalu during "Kids-Poolajada Contest" and loved the the effort of mothers who made their little ones feel special....

This are the black and white pictures, probably taken around 70's....So much creativity in seventies..... . Checked langa, Aravanki, Dollar chain, gold jada kuppulu, wrist watch,sooryudu chandrudu, Mirror in background and photo frame....nostalgic right?? Most probably these pictures may be taken during summer when jasmine flowers are abundant. Rashmi garu sent these pics of her amma, Ratna kumari garu and pinni krishna kumari garu.

I remember my Aunt's similar black and white picture which is still in their drawing hall. Whenever i visit any of my relatives in West godavari district, i love watching the black and white photos framed and kept in bedroom. My peddamma wedding pics full album is framed.....

Definitely these sisters may have so many memories associated with these pics.

This is the picture of my Sister-Kalyani, and it was taken in year 1985, when she was 5 years old. Rajeswari aunty first taught my mother this jada, and later my mother mastered it.  This jada was definitely an innovation at that time, as uniform width jadas were prominent at that time, but rajeshwari aunty, we used to call her vadina-aunty... (she was vadina to amma), aunty was very creative, she wanted everything to have a creative touch. My sister had a white skirt, so my aunty carefully selected white pattu saree to match the blouse. 

My mother made similar jadas around 50 numbers, to most of the brides in vanasthalipuram, and my pinni made them in Singarajupalem, W.G.Dist. My mother did it as hobby, but later stopped making them, as when other relatives are getting ready nd enjoying in wedding, my mother had to make jada for long hours.... Now she does for few of our relatives, but now clever enough to ask for helpers if she has to make poolajada :)

My sister was the center of attraction on that day, and i pestered my mother continuously, when she will make me wear poolajada. Background was concealed with blanket and can see a steel bindi ...which was the trend during that time...... And the hightlight was, my sister wore the same jada for her wedding.

This is the picture of Sahitya, taken around 1990's i guess. Cute Chubby, sahitya is wearing white and red poolajada to match her lipstick ;) Muthyala golusu is arranged carefully to make it papidi billa. Photographer demonstrated his skill by superimposing various angle images in a single picture, which was the trend at that time.
Wearing a perfectly matching poolajada, Perfect veni arrangement ........ Folds on pattu langa (called pilti), for extension, as girls grow faster... :) Looks like this pattu langa is made from her mother's wedding saree..... wow... seriously her mother took all care to make this bomma a kundapu bomma.... Pic of "Chandana Garu"......

What so special with this pic??? I love the background...her relatives looking so happy seeing the cute girl...Generally this is the environment in villages when all relatives come to see how the cute one is adored with flowers. "Lucky" is lucky to have so many relatives to help her mother....

Aravinda garu says -This is my daughter Tanvi Gandikota. We stay in California. During India visit this poolajada pic was taken.Flowers are Simhachalam Sampenga or Bengalore Sampenga. They were all from Grandma' s Sampenga tree at home. This is home made poolajada.

Manjula garu made these poolajadalu for her daughter Ankitha. She is in USA, and made all these poolajadalu herself by seeing pellipoolajada pics.... Amazing manjula garu :)
Aranya: Her mother tried best to make a light weight poolajda with jasmine, pogadabanti, chamanti and rose petals..... Jada complements her personality  

Aakanksha and Amulya, LBnagar Employee Premlatha, daughters. Ever ready to make new poolajada designs with thrown away rose petals and flowers. They are our models for new designs and every now and then they wear poolajada. Now poolajada is part of their life. They help their mother in making satin flowers at home. They are now experts in making poolajadalu and can make any jada which her mother makes.... learnt them as hobby

Latest 2014, light weight poolajada done by Pellipoolajada-Secunderabad branch by Laxmi garu. This cutie pie Nidhi is daughter of Swati garu. She went to Secunderabad to detail Laxmi about the jada, and laxmi executed it so well. Designer Lehega, Diamond jewellery, Designer jada, this is the present day trend.....

Hope you liked going through the pictures :)
please check www.facebook.com/pellipoolajada for more pictures

ఈనాడు తో పెళ్లిపూలజాడ

People ask me many times, when there are so many other business, why did i choose making poolajadalu....

Today when i'm about to throw all my Engineering notes, i found this paper, carefully folded in Reaction engineering book....

This is the article about poolajada which came in "Eenadu: May 6-2012"  వాలుజడకు పూలసొగసు... Being a die-hard fan of Eenadu-Sunday special magazine, i would read all articles without fail. 

I was amazed to see the new designs in Eenadu, and it was the point of debate during lunch table discussion in office.I'm basically a chemical engineer and was working as a senior consultant in Invensys Developement Centre at that time. As a general habit, i browsed through internet for more designs of poolajadalu. Then i saw innovation in poolajadalu.

My mother was making traditional poolajadalu in my childhood, but i never imagined market changed so much,.... and then i also noticed that there are no poolajada designers in Hyderabad. Without any second thought i invested 50K (seems to be a big amount for flowers, right???, but i did ), and used that for making poolajada trials.

Another reason was, my daugher nikitha was not very good in painting and arts in which i'm moderately good, so i wanted at least my second baby to be creative. I was pregnant, when i read this article and wanted my baby to be super creative... so i gave no second thought. 

Dont know where flower market is, where i get flowers, went to secunderabad at 6 am in morning, no flower vendors were there... next time tried going to different marker... Flower Vendors used to stare at me.... Why i'm i buying so many flowers.... dont know which flowers will stay fresh and what will wither faster.... They were more puzzled to see a pregnant women coming to market again and again, and used to enquire what i will do with those flowers. Pleasant smell of flowers... anybody would like, but for pregnant woman?? My morning sickness worsened,.... still i could not leave my friendship with flowers. 

My husband and mother warned me not to take stress during pregnancy period, but i could not resist doing trials.  Everyday after my husband and daugher sleeps, i used to take my poolajada kit and start making poolajada designs, with pearls, billalu, different flowers...My routine was to go to flower market every sunday, get flowers and do trials for the whole week. Made poolajadalu for my neighbours, kids and my domestic help, Bibi was very curious, what i'm doing. I took help of her daughter and my nneighbor Opened a page in FB, named randomly "Pellipoolajada" and pestered my friends to like the page, and asked them to share..... Even i did not leave my male colleagues, i would ask them to check my page and give me updates :) Spoke to different people in different countries to share technology about flower molding.... but to no use, i had to find out everything by trial and error.....Made 20 design catalog for clients in a month..... Kaushi collections, soujanya gave me first client....and then slowly orders started ..........

We were noticed by Eenadu again and article came in Vasundhara Eenadu, August-19-2012 . Thanks to Eenadu team for encouraging new talent. And Divya, who is also featured with me is owner of Disa designer jewellery, is my colleague in Invensys. 

I'm blessed with a baby boy in January, and till the last day of delivery, i made satin flowers. We named our baby Murari, and our other baby as "Murari enterprises", both God's gift. I never missed an opportunity to tell others about my business to others, and never felt ashamed that, being an engineer, i'm doing this small business. So many of my friends discouraged me saying, that i'm spoiling my bright future by entering this business, but this business gave me lots of satisfaction, and my team members gave me strength to handle to business with months baby. I could have never created employment opportunities to other women, had i continued in same job.

Thanks to Eenadu for showing me a path, and also encouraging young entrepreneurs. And again Eenadu gave a helping hand by promoting us in Women's Expo-2013, our poolajada was highlighted on hoardings.

Before i entered this business, i did not knew any one from Media. I did not pay a single rupee for promoting me to any of the media persons, and neither anyone demanded. It is my work and their intention to promote talent is helping out, young entrepreneurs .... So if you have an innovative idea, and ready to put hardwork and time, then i'm sure media would encourage you.

and highlight is, my maid servant saw my business for 2 years, and now she is proud owner of our "Kurnool branch".... 

The article which came in Eenadu sunday special has shown direct employment for more than 100 women. Finally i say

 " Thanks Eenadu"